My client is a rapidly growing and multi award-winning Australian Fund Manager. They currently manage over $20B in assets.
Due to phenomenal growth they are looking to increase their marketing team and want to hire a
Managing a team of 4-5 people in marketing and reporting to the Head of Marketing you will be responsible for a broad range of activity including overseeing content and educational initiatives, brand, creative and advertising strategy and execution, external partnerships and events. You will play a key role in delivering campaigns that make an impact throughout the funnel, ensuring a cycle of continuous improvement is implemented.
We're looking for someone who is experienced in creating and executing on a strategic plan by looking at business objectives and then working collaboratively with the broader marketing team to ensure successful execution.
You'll be an experienced people manager with strong written and verbal communication skills.
- Set the strategic editorial direction and work with content and communications colleagues and external suppliers for content production, editorial copy-writing and other visual brand assets
- Management of a team of 4-5 people across marketing
- Create channel marketing plans that contribute to the broader marketing strategy
- Oversee event coordination and management, including third party sponsorships, own events and other partnerships
- Oversee and execute on the advertising strategy, including above the line and digital display
- Creating and maintaining marketing budget across channels of responsibility, including regular reporting to Head of Marketing and CEO
- Keep up to date with industry developments, financial markets and investment trends.
- Ensure all campaigns are tailored for the appropriate channel, including presentations, collateral, digital and offline.
- Work closely with marketing colleagues to ensure content is created and aligned to meet campaign objectives.
- Regular reporting on to stakeholders
- 10+ years' experience working in a similar role or proven experience in a similar role
- Previous Experience in Funds, Investment Management or Financial Services
- Bachelor's Degree or equivalent experience in Marketing or a related field of study
- Proven experience across advertising strategy, content marketing, events coordination, media placements, digital distribution and campaign management
- Understanding of investments and financial products
- High attention to detail and a creative flair
- Ability to multi-task and meet deadlines
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