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Marketing Director, APAC

  • Location

    Hong Kong

  • Sector:


  • Job type:


  • Salary:


  • Contact:

    Nick Jones

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    almost 2 years ago

  • Expiry date:


  • Consultant:


With a high level of autonomy the Marketing Director will lead an integrated marketing strategy while also being hands on through the implementation process.


  • Translate business strategy into integrated go-to-market plans that drive growth through acquisition, cross-sell, up-sell and retention
  • Be responsible for campaign strategy, execution and optimisation
  • Amplify and elevate the brand for targeted audiences
  • Develop integrated campaigns, understand market forces and customer buying behaviours
  • Work with the digital team to create a holistic digital experience on for our clients within in APAC
  • Work with the corporate marketing team, external agency, cross-functional teams to execute and optimize regional marketing tactics
  • Identify new opportunities to position the brand and solutions
  • Be responsible for achieving annual business KPIs, brand awareness in the market, budget and generating leads
  • Work with the product marketing team that are responsible for value propositions, messaging and promotion of solutions
  • Deliver relevant marketing sales support
  • Work with marketing operations who will deploy campaigns, distribute leads and produce campaign reporting
  • Direct, manage and execute marketing activities in the following areas: Outbound marketing, collateral, inbound marketing and market research
  • Recruit, direct and manage marketing personnel and resources in accordance with agreed objectives as required by the marketing function within APAC.
  • Take the lead and execute on the following management and administrative functions: Budgeting, negotiating, return on marketing investment, management reporting, communication, collaboration and partnering, marketing planning and logistics.


  • Marketing experience 10-15 years within the FinTech and/or Finance Industry, preferably in the field of providing software and data solutions
  • Education: Bachelor Degree required, MBA optional
  • Strong communication skills both verbal and written
  • Uncompromising integrity
  • Adept in agile marketing practices

If you feel that your experience is suited please apply below;

The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.

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