A global Investment Management firm is looking for a Digital Marketing Manager to join their APAC Digital team to develop digital marketing initiatives to enhance brand awareness with a particular focus in the Greater China markets. The firm is a market leader in the industry and requires candidates who have working experience in the asset management or wider funds industry.
The Digital Marketing Manager will be responsible for managing digital marketing campaigns to raise brand awareness across Greater China and other key Asian markets. Managing and developing digital content and social platforms will be a key part of the role as well as digital analytics to ensure maximum results of digital marketing efforts. The Digital team use a range of online platforms to increase their online presence such as email campaigns, analytics platforms, We-Chat and other social platforms, web and online media channels.
The firm is looking for a digital marketing native, who has a solid track record of delivering integrated digital campaigns to build a brand. Experience in the Asset Management industry is highly preferred or at least strong knowledge of mutual funds and experience working in a global financial services firm. Experience of managing CMS, web and digital analytics, social platforms and using design tools will be needed. The role will work closely with multiple teams across the region and sometimes globally, such as compliance, legal, marketing and IT, therefore it is important the incumbent is experienced in coordinating projects between different teams across geographies.
This is a rare opportunity to join a highly prestigious Asset Management business to play a key part in the brand's growth across China and other significant Asian markets. Fluency in Mandarin is essential.
The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.