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Digital Marketing Manager-Financial Services

  • Location

    London, England

  • Sector:

    Financial Services, Funds/Asset Management

  • Job type:

    Contract

  • Salary:

    £40000 - £45000 per annum + bens

  • Contact:

    Emma Jerome

  • Contact email:

    cmdaxtraadresp@thesrgroup.com

  • Salary high:

    45000

  • Salary low:

    40000

  • Job ref:

    PR/198038_1623246104

  • Published:

    4 months ago

  • Duration:

    6 months min

  • Expiry date:

    2021-07-09

  • Start date:

    asap

  • Consultant:

    #

DIGITAL MARKETING MANAGER - INVESTMENT MANAGEMENT

REMOTE WORKING (though must be able to attend occasional meetings in London)

SALARY TO £45000 +BENS

6 month Contract Potential to extend

A rapidly growing business within the asset management sector is looking for a Digital Marketing professional to join the Marketing team. Reporting into the Head of Marketing, this role will predominantly be focused on digital marketing though you will also have some wider responsibilities for traditional offline marketing including assisting with content creation.

Key responsibilities

Marketing Automation and CRM

You'll be working hands on a daily basis with Pardot and Salesforce and use your analytical skills to build nurture campaigns, score leads and provide insights to the sales team and report on marketing activity . Marketing automation expertise a must, Pardot experience a big bonus.

Website

You will have responsibility for drawing insights from Google Analytics and using your website management experience to improve website experience and manage website projects

SEO

You'll take charge of the SEO strategy and SEO agency and organise and implement campaigns to improve performance across nominated keywords.

Paid Advertising

You will be responsible for managing PPC and other paid advertising campaigns through oversight of the digital marketing agency and maximising ROI.

Reporting and Analytics

You'll take charge of marketing reporting metrics to build out better reports and dashboards to track the effectiveness of campaigns and management information.

Email

You will have responsibility for sending out weekly newsletters to investors as well as other ad hoc emails to promote funds, content and webinars. You'll also build out nurture campaigns and track ROI

Social

You'll be confident creating engaging and compelling content to share across various social platforms and be able to put together a solid social media strategy for the business,

Content

You will assist in the production of new thought leadership material for new product launches

Experience required

  • Marketing experience (3 years+) gained in financial services is essential. Experience in the investment management sector is preferred but not essential
  • Solid experience in digital marketing to include, ideally all of the below;
  • Some experience in content management-editing or copywriting
  • Experience in Marketing automation, (ideally Pardot)
  • Experience in using CRM systems (Salesforce ideally)
  • Confident building nurture programmes and lead scoring
  • Experience in digital marketing including building and optimising email campaigns
  • Confident with analytics and reporting on campaigns
  • Strong organisation skills to organise and promote campaigns, content and events
  • Knowledge in SEO, landing pages and website optimisation
  • Some experience in content management-editing or copywriting
  • Strong project management skills and able to work in a fast paced environment with tight deadlines

Please send your cv to Emma Jerome via the link provided

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.