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Top Marketing Resources

Top Marketing Resources

Carter Murray Upskilling, Marketing & Communication

Marketing is core to the success of any business. Building a brand that stands out and that people enjoy means companies can build and maintain long-lasting relationships with their customers, with ease.

As marketing evolves and the different specialisms within it become increasingly complex, it can sometimes feel like there is a lot to keep up with.

The good news is that there are plenty of marketing resources to help you learn new skills or refine your existing ones. Browse through our selection of recommended books, podcasts, courses, events, tools, newsletters and blogs, and start your upskilling journey today.

Top Marketing Books

Some of the best marketers in the world have written books about their experiences, meaning there’s an excellent opportunity to learn from people who have been in your position before. From practical advice through to the theoretical, these books will help you think differently, discover new skills and, ultimately, become a better marketeer.

So go and get these on your bookshelf (physical or virtual!), because nothing can quite replace a good book.

  1. Marketing 4.0: Moving from Traditional to Digital (2017)
    Authors: Philip Kolter, Hermawan Kartajaya, Iwan Setiawan
    Theme: Digital Marketing
    Great general marketing advice to help you navigate the evolving marketing landscape. More advanced than basic guides.
     
  2. Copywriting Made Simple: How to write powerful and persuasive copy that sells (2018)
    Author: Tom Albrighton
    Theme: Copywriting
    “Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do.” In this book, Albrighton shares his strategies for effective copywriting.
     
  3. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumer (2019)
    Author: Marcus Sheridan
    Theme: Content Marketing
    Sheridan’s guide gets you to think from the perspective of your potential customers. With his guidance, you’ll be able to develop a well-thought-out content strategy to get them the answers they need with your product.
     
  4. This Is Marketing: You Can't Be Seen Until You Learn to See (2018)
    Author: Seth Godin
    Theme: Marketing insight and upskilling
    Any Seth Godin book is a valuable read for a marketer; this is just one of them. Godin shares the key tools to help you achieve your marketing goals.
     

Top Marketing Podcasts

Perfect for when you’re on the go, there are some really engaging marketing podcasts for you to listen to. Learn a new skill when you’re at the gym, change your perspective whilst walking the dog, or get inspired when you’re on your commute.

From quick-fire daily podcasts to longer-form discussions, there’s plenty to keep you entertained and informed.

  1. Marketing School
    Hosts: Neil Patel and Eric Siu
    Short, daily podcasts from marketing legend Neil Patel and expert Eric Siu, covering various trends in the industry and providing actionable advice.
     
  2. Everyone Haters Marketers
    Host: Louis Grenier
    An entertaining podcast that talks about the big topics in digital.
     
  3. Copyblogger
    Host: Sonia Simone
    A weekly engaging podcast for those who want that extra help to improve copywriting and content marketing.
     
  4. The Digital Marketing Podcast
    Hosts: Daniel Rowles and Ciaran Rogers
    A popular educational podcast covering all things digital.

 

Top Marketing Events

Whether they’re virtual or live, events are a great way to develop your marketing skills and connect with like-minded marketers from all over the world. We’ve put together a shortlist of some of the key upcoming annual events that you should explore.

  1. Technology for Marketing Asia
    An exciting showcase of innovative marketing technologies and solutions, this event welcomes anyone and everyone who wants to experience cutting-edge marketing content and explore practical digital solutions. Co-located with other prominent events: Cyber Security World Asia, Big Data & AI World and more, this is your chance to connect with industry visionaries and connect with leading solution providers.
    When: October 2021
    Where: Marina Bay Sands, Singapore.
    Cost: free – complimentary ticket upon registration.
     
  2. The MarTech Summit
    This summit unites marketing & technology for a winning future. Hear from senior marketing leaders from brands like Invesco, McDonald’s, Pearson and HSBC on Data-Driven Marketing, Customer Engagement, Digital Transformation and Emerging Marketing Tech.
    When: December 2021
    Where: Tsim Sha Tsui, Hong Kong.
    Cost: from $395 USD (early bird).
     
  3. DigiMarCon
    The premier Digital Marketing, Media and Advertising conference & exhibition in Singapore for senior marketers and those in the digital marketing community. Experience extensive networking opportunities and the chance to hear from industry thought leaders from leading brands. DigiMarCon also has an online event which you can explore here.
    When: September 2022.
    Where: Marina Bay Sands, Singapore.
    Cost: from SG$147.
     
  4.  Digital Marketing Asia: Asia’s premier gathering of the most influential CMOs and MarketersExperience a unique gathering of senior-level, cross-industry marketers, and assess and audit your current digital marketing initiatives through real-life feedback, discussions and peer-to-peer learning.
    When: November 
    Where: online.
    Cost: from US$99 (early-bird offer).
     

Top Online Marketing Courses

With the marketing landscape constantly changing, it’s important to keep up with current trends. There are several free courses available for you to either learn new skills, brush up on existing ones, or just stay abreast of the latest changes and best practices.

  1. Google Digital Garage
    Completely free training, from analytics and segmentation to courses on Google’s own products such as Google Tag Manager and Google Ads.
     
  2. Click Minded
    Seven comprehensive training courses covering SEO, email marketing, paid advertising and more.
     
  3. Hubspot Academy
    Hubspot’s leading academy provides marketers with a good overview of the basics of marketing, all completely free.
     
  4. SEMrush Academy
    The search engine specialists at SEMrush have put together courses focusing on digital marketing, and once again, they’re – free!
     

Top Marketing Blogs and Newsletters

Your daily digest starts here. From career planning advice to keeping up with the current trends – these are the key newsletters you want hitting your inbox.

  1. The Moz Top 10
    Get 10 hand-picked valuable SEO articles straight into your inbox, twice a month, from the experts at Moz.
     
  2. eConsultancy
    Frequent high-level theoretical marketing news from around the globe by analysts and experts
     
  3. Buffer
    The people behind the social media toolkit send their pick of the best social media trends, content and experiments weekly to help you improve your social strategy.
     
  4. Forbes
    Scroll to subscribe to the CMO newsletters, where seasoned professionals share their advice and content on marketing leadership and brand strategy.
     
  5. Hubspot Newsletter
    HubSpot’s newsletter delivers easy to digest, practical advice from all the different aspects of marketing.
     

Top Marketing Tools

Probably the most useful section for marketers – these tools are truly effective for streamlining your workday, with many of them offering their product for free (or free for a short period of time)!

  1. Icon Monstr
    An extensive collection of professional and fun icons, available in different formats.
    Cost: Free
     
  2. Clarity
    This Microsoft product allows you to replay user journeys on your website and explore heatmaps to help better optimise your website.
    Cost: Free
     
  3. Screaming Frog
    Creators of the popular website crawler ‘SEO Spider’ which extracts and audits SEO data and provides a log file analysing tool.
    Cost: Free SEO audits and Log File Analyser. Other paid services.
     
  4. Snazzy Ai
    Not the most confident copywriter? Create different types of content – fast – using different templates with this AI copywriting tool.
    Cost: 5 free credits daily
     

Top places for Marketing inspiration

Sometimes, we all need a dash of inspiration. We’ve compiled a selection of thought-provoking content and blogs written by some of the big names in marketing.

  1. Seth’s Blog
    One of marketing’s rock stars, Seth Godin posts thought-provoking, short pieces, daily – for the past 18 years!
     
  2. Neil Patel’s Blog
    Analytics guru Neil Patel shares his expertise with instructional digital pieces and ‘how-to’ guides
     
  3. Really Good Emails
    The clue is in the URL – create really good emails using this website, which gives you both design and code from nearly 10,000 emails.
     
  4. The Ahrefs Blog
    Enhance your SEO and digital knowledge with tutorials and opinion pieces from specialists.
     
  5. Moz
    Insightful SEO content for beginners to experts, straight from the mouths of leading marketers.
     

Top places for Marketing career growth

At Carter Murray, we work with leading marketing, sales and communications talent to further their careers, locally and internationally.

Whether you’re just starting your marketing journey or you’re ready for the next big step, reach out to one of our consultants to find out how you can develop your marketing career and explore new opportunities.